Record Breaking Premiere of "The Next Iron Chef"
FOOD NETWORK HAS BEST OCTOBER EVER
RECORD-BREAKING PREMIERE OF ‘THE NEXT IRON CHEF’ SERIES
Network Finished 7th in Cable Prime
Up +20% from October 2010, Tied for Network’s Highest-Rated Month Ever
NEW YORK – November 1, 2011 – Food Network harvests its best October in network history (up 20 percent from October 2010). The month was watched nightly by an average of 1.2 million total P2+ viewers, making it the highest-rated October ever posting a .6 in the core Adults 25-54 demo in prime. The month culminated in the season four premiere of acclaimed series, The Next Iron Chef this past Sunday with a 1.4 A25-54 rating, up 40% from last season – a record season debut for the show and ranking 2nd for the night among ad-supported cable networks. The premiere was watched by a total of 2.4 million viewers P25-54 and nearly 4.9 million P2+ viewers. The network also ranked 7th among ad-supported cable networks A25-54 for the month, up 4 spots from last year, according to Nielsen Media Research.
New primetime standouts like Halloween Wars (18 million total P2+ viewers) and Sweet Genius(nearly 15 million total P2+ viewers) propelled the month’s success, while primetime stalwartChopped delivered its highest viewership in the series’ history with over 30 million P2+ viewers during October.
